Rushing to work, you know you’ve got exactly 15.3 minutes to make it on time with a 20 minute drive ahead of you. Barely putting your shoes on, your rush out the door, checking your pockets as you sprint to your car door and then you realize–I have no idea where my damn keys are. Even sometimes, the same exact scenario but then you realize you’ve temporarily lost your precious iPhone. Well, no more of that stress or unwarranted tardiness to work. HipKey is a product designed for those who always seem to let the effects of happy hour impair their memory of where they place their necessities. The design allows for your iPhone to locate your lost keys and for your keys to locate your lost iPhone. Where has this been hiding? Well, with a price tag of 89.95 at the Apple Store, those willing to pay can have one less first world problem.