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Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity.”

-Dr. Martin Luther King, Jr.

Each day, we are faced with constant and blatant examples of ignorance and intolerance. While many merely discuss ways to improve the situation, Jordan Coburn, 23 took a very different approach in creating the change he wanted to see in the world. Through the foundation of his clothing line Ignorance Driven Knits he has taken an unconventional yet undeniably creative and effective approach to reducing ignorance in the world with regards to the motivation and upliftment of Black men in America. Through the use of clothing that features inspirational slogans and various other accessories, Jordan hopes to inspire others to rise above the ignorance that plagues our communities. With such an innovative and progressive method of doing so, he is certainly on the right path to effeciently making a notable difference.

J Coburn

How did you come up with the name “Ignorance Driven Knits”?

Ignorance Driven Knits started from the acronym IDK and the idea of me informing people of info that they may not have been aware of. But it is the Ignorance in the world that Drives me to make the clothing.

What inspired you to start your clothing line? Has this always been an interest of yours?

The Black Male in America inspired me to start the business, from the young male in the world that has been mis-educated his whole life to the professor that has motivated and supported me to commence this business.

What was the most difficult obstacle that you had to overcome in the initial process of starting your business?

Coming up with a name and marketing the product to the masses.

j Coburn 4What are your aspirations and goals as it relates to clothing line?

To counteract the Ignorance in the world with Creative designs and motivating statements. As well as inspire others to be their best and inspire others.

Who or what has been your biggest source of motivation?

And outside of him the amount of people I am trying to inspire and the image of myself in the future and all the of the eyes on me that I cannot let down.

What advice can you offer to someone who may have similar aspirations?

Find the things that motivate you, lock in on them and focus, and let that build your drive so strong that nothing but God can stop you.

Also plan efficiently ahead of time. Prior preparation prevents piss poor performance.

 What is your favorite cocktail and what is one lesson that you have learned from happy hour?

Coke and Rum (Wrey and Nephew)

A lesson I’ve learned from Happy Hour is your network is your net worth.

To get more information about ‘Ignorance Driven Knits” and to purchase items, visit:


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